It's tough to be creative-- That's not right... It's tough to be creative consistently. 
Some call it writer's block, some call it procrastination, some simply call it making excuses, but the truth of the matter is that it's hard to keep your creative wheels spinning all the time. This is ok. The truth is that being consistently creative is a learned process. It's one that takes structure, dedication, and practice. Most importantly it takes repetition. If you want to know more about building routine, I suggest you check out this great article on Building a Scheduled Process.

I personally think that one of the big things holding people back (in their creative process) is fear. The fear that you're putting so much time, energy, and effort into a project, that you want it to be perfect. The problem with this line of thinking is that it's never going to be perfect, and it's definitely not going to be perfect for everyone. Similar to how different jokes work for different audiences in comedy, not every work of art is going to have the desired effect for everyone who sees it.

This is why (similar to comedy) you need to have more than one joke in your set. The secret to being creative is, being creative more frequently. The more work you put into the world, the higher the chances of someone seeing it and liking it are. This DOES NOT mean you should forego making it a quality project, but I am suggesting you stop putting so much pressure into the success and value of each project. 

Some projects are obviously going to mean more, some projects are just going to be more personal, but once you're able to move past the emotional work, you'll find yourself delving deeper and deeper into the odd, the fun, and the creative work. So don't just throw your hat into the ring, throw many hats, and throw them often.

The Importance of Mood Boarding Your Project.
 
Also known as an inspiration board, brainstorming board, collage of pretty pictures and images; Mood boards are the single most important method of brainstorming.  A mood board is important for virtually any project and it should be the first step you take before even thinking about getting to work. It’s helpful if you’re already creative, but even more so if you don’t have a creative bone in your body. Designing a sculpture? Sure. Developing a videogame? Definitely. Shooting a movie? Absolutely. What about decorating or painting your apartment? Make a Mood Board.


So, what is a mood board?
 
Wikipedia (Obvi the new world dictionary) defines a mood board as “a type of visual presentation or a collage consisting of images, text, and samples of objects in a composition. A mood board can be used to convey a general idea or feeling about a particular topic.”
The purpose of a mood board is to help you gain a better idea of what components you would like to go into your project. This is especially important when you’re trying to pitch an idea to someone else. Sometimes you may not be able to find the precise words to convey your idea to your team, or perhaps your team doesn’t have the same creative capacity that you do. A mood board will help to give them a clear visual representation of what it is you want to make.